How Print Can Help with Lead Generation and Customer Acquisition.
Print is better for customer acquisition than without it. You don’t even have to just take our word for it. The Market Reach team at Royal Mail have released a series of reports that have some great insights into how mail performs as a customer acquisition tool. These guys also provide you with lots of helpful information to help you win deals with customers.
Print can deliver 1:1 marketing in a way that’s much more personal than digital. It feels more exclusive and giving a better experience to the recipient. With Augmented Reality you can now engage people like never before. You could use it to capture details or provide an offer such as a free personalised gift for example. The personalised gift could be something physical like a mug, or a t-shirt, but so incredibly simple with their name.
According to Royal Mail, combing print with digital can increase website visits by 13% and redemptions of offers by 35%. What’s even more interesting is that 27% of people bought something as a result of a personalised direct mail, far higher than other channels.
Web2Print makes it really easy for companies to offer personalised direct mail, but also personalised products that can be ordered online. Combining the two is pretty powerful. The personalised print can capture their attention, and you can offer them something personalised as a free gift to encourage engagement. All automated, and all very easy to scale across large volumes.
Ultimately, print is perceived a higher authority than digital. Printed materials last longer (the average lifespan in the home is 45 days). The quality can give your brand a tangibility in the hands of the consumer. This is one of the reasons that Sky is the biggest purchaser of print in the UK. It STILL proves to be a winner when it comes to converting customers.
Find out how you can supercharge your campaigns with personalisation with Vpress.